Digital Media Buyer (4-10 years of experience)

OverviewDigital Media Buyer (4-10 years of experience) – We are seeking a results-driven Digital Media Buyer to manage and optimize paid digital media investments across platforms. This role is central to driving measurable results through efficient, well-structured media buys that align with our business objectives. ResponsibilitiesBuild and launch paid ad campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads and ensure campaigns remain cost-efficient while hitting conversion goals.Implement targeting options across different platforms, including location, demographics, interests, and behavior-based targeting.Conduct A/B and multivariate experiments to test different creative formats, placements, and messaging, and optimize for better performance.Stay informed about algorithm updates, ad policy changes, and emerging ad formats.Track and analyze campaign metrics like CTR, CPC, lead quality, conversion and ROAS to inform optimization.Provide regular performance reports with actionable insights and recommendations.Collaborate with creative, content, and analytics teams to align media buys with messaging and brand guidelines.Ensure all campaigns comply with platform rules, industry regulations, and brand standards.Qualifications4+ years of experience in digital media buying, with a strong emphasis on Google Search campaigns.Proven track record of managing large budgets and achieving performance goals (CPA, ROAS, or lead-gen KPIs).Hands-on experience with Google Ads (Search, PMax, Display, YouTube) and Paid Social platforms (Facebook/Meta Ads Manager, TikTok Ads Manager, etc. ).Strong analytical skills and the ability to turn data into actionable strategies.Excellent attention to detail and organizational skills.Experience in professional services, law, healthcare, or another regulated industry is a plus.Bachelor’s degree in Marketing, Business, or related field preferred, but not required with relevant experience.Job Type: Full-time Location: Detroit, MI