The Digital Media Analyst is responsible for the day-to-day implementation, management, and optimization of digital marketing strategies. The ideal candidate will be responsible for running various clinical trial social & digital media analytics. You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them. Job Tasks: Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram.
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