Job description:
Support Media Team in the planning and development of paid media campaigns for digital advertising tactics
Provide spend recommendations for various tactics available through digital advertising platforms (StackAdapt, Spotify, AudioGo, Google Ads, Meta Ads, etc.) to the Media Team
Research digital media options during planning process based upon clients’ goals, including targeting options, ad formats, and campaign structure
Execute client-approved digital media buys for multiple Agency clients
Monitor digital media campaigns for performance and budgetary pacing on a regular basis
Evaluate potential delivery of a wide range of digital media vehicles to determine which would most effectively drive KPIs
Set up and facilitate implementation of social/digital tracking strategies, including Meta Conversions API (CAPI), LinkedIn Insight Tag, Stackadapt Universal Pixel, etc.
Work with digital media sales representatives to develop customized programs that meet client budgets and goals, as needed
Develop and maintain all digital media buys and post-buy analysis reporting
Maintain client reporting through interactive dashboard(s) (via Google Data Studio) and provide actionable insights inform strategic shifts.
Strong working knowledge of the Agency’s digital media buying software is a plus (StackAdapt, AudioGo, etc.)
Source and communicate necessary ad material specifications and deadlines for all tactics within an approved plan
Hybrid schedule available following first 90 days in office
Requirements
A four-year degree
3 – 6 years of experience in a media department/advertising agency
Experience in the research, planning, and execution of digital and social media ad campaigns
Strong experience with StackAdapt, TikTok, Meta, Disney Campaign Manager, and other digital advertising platforms, including full campaign setup, audience creation, ad approval/support, and reporting
Strong written and oral communication skills
Strong experience with Excel, PowerPoint, and Word software
Attention to detail and the ability to effectively multitask in a deadline-driven environment
A lifelong learner with the desire to keep current in the changing digital media world through self-directed efforts
Job Type: Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Allentown, PA 18104
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