Digital Media Buyer

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. The Digital Media Buyer drives qualified customer acquisition through paid advertising channels, with primary emphasis on paid search. Plan, launch, and optimize paid search campaigns on Google Ads and Microsoft AdsRun programmatic campaigns through DV360 across display, video, YouTube, and CTVBuild and manage keyword strategies including non-brand expansion, competitor terms, and long-tail captureManage daily bid optimization, budget pacing, and campaign structure across platformsBuild and test audiences using first-party data, customer match, lookalikes, and intent signalsDevelop ad copy variants and creative testing roadmaps with the design teamBuild and maintain measurement frameworks connecting paid spend to User to Quote, Quote-to-Policy, and CACRun continuous experimentation across bidding strategies, audiences, and creativeCoordinate with the SEO Specialist on keyword strategy and SERP coverageCoordinate with the Lifecycle Marketer on quote follow-up and remarketing audiencesUse Claude and AI agents to draft ad copy variants, build keyword expansion lists, analyze search query reports at scale, and generate performance summariesBuild agentic workflows that automate repetitive paid media tasks (negative keyword mining, bid anomaly detection, audience refresh, weekly reporting) 3-5+ years of digital media buying experience with primary focus on paid searchHands-on Google Ads expertise across Search, Performance Max, and YouTubeMicrosoft Ads (Bing) campaign management experienceDV360 experience including campaign setup, line item structure, audience activation, and bid strategiesStrong analytical skills including SQL or spreadsheet fluency for performance analysisExperience managing media budgets of $500K-$1M per monthTrack record of measurably improving CAC, ROAS, or quote volume in prior roles By continuing with the interview, you consent to this use.