The Digital Media Analyst is responsible for the day-to-day implementation, management, and optimization of digital marketing strategies. The ideal candidate will be responsible for running various clinical trial social & digital media analytics. You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them.
Job Tasks:
Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram.Monitor, analyze and report on campaign performanceRegularly optimize digital media campaignsOverall accuracy of reporting is critical for overall success in the positionEfficiency and productivity of running reports, as many reports are time sensitiveBe a resource to the Business Development, Strategy, Analytics and Marketing Project Management teams
Key Position Success Criteria for the position of Digital Media Analyst:
2-4 years of experience as a Digital Media Analyst, marketing, or database experienceExperience and certifications with Facebook Ads Manager and Google Analytics preferredAbility to independently manage a workload of campaigns but also coordinate workloads as a teamExhibit a level of curiosity to question and escalate trends to drive improved campaign performanceStrong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvementsA very strong level of accuracy and attention to detail with customer and project specifications.
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