Digital Media Buyer at MPLOY New Orleans, LA

Role Description This is a fulltime role for a Digital Advertising Media Buyer located in New Orleans LA. The Digital Advertising Media Buyer will be responsible for daytoday tasks including digital media strategy development media planning media buying and communicating with clients. Responsibilities • Research and insight development for client industry/brand/product • Conduct team and clientfacing meetings • Vet and negotiate digital media vendors platforms • Create Flowcharts around campaign initiatives that support client goals and KPIs • Create spec sheets for internal and external purposes • Set up media campaigns including generating Insertion Orders trafficking artwork • Launch and manage paid media campaigns ensuring they deliver predicted results and adhere to budget parameters • Use ad server to manage campaigns • Build UTM(s) in Excel pixels • Create Google Analytics goals • Optimize campaigns to increase performance and steer the outcome • Create and deliver routine campaign performance reports to clients • Conduct associated accounting related functions including review/approving media vendor invoices Qualifications • Media Planning Media Strategy and Media Buying skills • Analytical skills • Excellent communication skills • Experience in digital media buying and campaign management • Knowledge of advertising platforms and tools • Strong problemsolving abilities • Ability to work independently and within a team • Experience in the tourism healthcare food & beverage consumer or legal industries is a plus • Bachelors degree in Marketing Advertising Business or related field

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