• Analyze real-time campaign performance data to inform bid strategy, targeting, creative asset utilization, and audience selection. • Collaborate closely with cross-functional teams, including marketing and product, to align on promotional activities, product launches, and strategic objectives. • Develop and present actionable insights through data visualizations, highlighting key performance indicators (KPIs), trends, and areas for optimization. Key Responsibilities: • Scale advertising spend effectively while maintaining efficiency. • Navigate complex retail media landscapes and make data-driven decisions.
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