Digital Media Buyer - Paid Search & Social

SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. As part of a full-service marketing agency, the Paid Social and Search Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. ROLE RESPONSIBILITIES (Main Responsibilities): • Partner with cross-functional teams to define and quantity goals and execute paid social and search campaigns • Lead social media and paid search reporting with relevant insights, implications, and optimization • Serve our clients by creating a strong online presence and market share • Optimize current operations, streamline processes and deliver target audience experiences to support client business strategies • Identify and align existing and future social media channels and search opportunities • Review and analyze digital marketing campaign performance consistently, making recommendations and updates to improve results • Present marketing strategies, project timelines and updates to internal and external stakeholders • Identify marketing KPIs and create data requirements to deliver goals • Use social media and search metrics to identify bottlenecks and suggest new solutions • Report to and partner with the Director of Digital Marketing • Help develop and implement organic and paid social media strategies for our brand and the brands of our clients • Assist with industry and consumer research to support new digital marketing business initiatives as needed • Stay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, and more for SASSO and our clients • Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.