Nov. 20, 2025

Digital Media Buyer/Marketer

Home Genius Exteriors Cleveland, Ohio

Full-Time | Hybrid Preferred (Cleveland, OH) | Remote Considered What You’ll Do • Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space • Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms • Execute hands-on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization • Develop and refine landing pages to increase conversion rates and generate more qualified leads • Expand campaigns into emerging or underutilized platforms such as Nextdoor • Conduct ongoing beta testing on creatives, offers, and audiences • Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities • Track and report performance, providing insights and recommendations to improve CPL and lead quality What We’re Looking For • Must have: Digital PPL experience in the home-improvement industry or a similar high-volume lead-gen environment • Strong hands-on experience managing campaigns inside Meta Suite (Facebook + Instagram) • Ability to build branded campaigns (not just vendor management — you can execute directly) • Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly) • Skilled in audience building, creative iteration, and direct-response optimization • Ability to test, troubleshoot, and adjust campaign strategies in real time • Strong understanding of landing page performance and conversion funnels • Collaborative, organized, and comfortable working cross-functionally • Ideally Cleveland-based and able to work hybrid (3 days/week), but remote candidates will be considered Why You’ll Love Working With Us • High-impact role owning digital media strategy and execution • A chance to expand into new platforms and build out sophisticated testing programs • Supportive marketing team with room to innovate and grow • Opportunity to influence national campaigns and drive real lead-generation results • Competitive compensation, strong benefits, and long-term career stability • Hybrid flexibility for Cleveland-based employees, with remote opportunities for exceptional talent

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