Digital Media Director

The Digital Media Director collaborates with cross-functional teams, including the Director of Integrated Marketing, traditional media, and creative to develop and execute integrated digital campaigns that align with our client's marketing objectives. Key Responsibilities: Digital Media Strategy: Collaborate with Director of Integrated Marketing to develop and execute comprehensive paid digital media strategies that align with our client's marketing and business goals. Data Analysis, Optimization, and Reporting: Utilize data analytics tools to track and analyze the performance of digital media campaigns. Collaborate with the Director of Integrated Marketing to conduct market research to identify opportunities and new digital media platforms to reach the target audience effectively. Strong understanding of various digital channels, advertising platforms, and marketing technologies.