Unlock Your Potential as a Digital Media Expert About the Role Cultivate your skills in digital media to empower small businesses. We seek an innovative professional in Manchester, NH, to drive qualified leads and traffic to our websites through paid digital channels. Key Responsibilities: • Develop strategic plans for local paid digital media to support customer advertising objectives • Analyze campaign performance and adjust tactics accordingly • Optimize campaign performance to meet specified goals, including keyword selection, ad unit performance, bid strategies, impression share, quality score, and other critical metrics • Implement new campaign setups across Google, Facebook, and other platforms, including budgets, customer targets, and initial setup requirements • Generate and communicate monthly digital media campaign performance reports and review campaign performance with customers • Requirements include a Bachelor's degree or equivalent experience in Advertising, Marketing, Business, Communications, or a related field, plus 2-3 years of hands-on digital advertising experience • Proficiency in Microsoft Office and digital media executions, such as Meta Ads Manager, Google Ads, is preferred Benefits: • We prioritize employee well-being, offering benefits to support individuals and their families throughout life's stages and situations • Our company is honored as one of New Hampshire's Best Companies to Work For, providing opportunities for growth, development, and recognition Our Approach: • We thrive on core values and approach success with dedication and innovation • We are committed to diversity and inclusion
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