As part of the Digital Media team, this role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home. What You Will Do • Contribute to the strategic planning process together with senior leaders for advertising development • Together with the Digital Media team, support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building efforts • Own the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable. • Create and manage timeframes and due dates ensuring on-time campaign deliverables coordinating with project management team • Develop and manage creation of detailed Paid Social trafficking sheets with images, text, links, UTMs, URLs, et al, used to launch campaigns in multiple markets • Own the Paid Search program for multiple regions globally • Partner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance. MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.
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