Digital Media Manager

Contract to Full-Time Hire Clients include food & beverage, hospitality, gaming, retail, and technology. Responsibilities • Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients • Identify, evaluate, and launch new opportunities and optimizations within channels • Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization • Monitor daily performance metrics within key platforms to understand paid media strategy performance • Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs • Lead all aspects of budget pacing across campaigns • Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc. • Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI • Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies • Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan • Share digital media trends & innovations with internal teams to advance media plans for clients Requirements • 2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns • 1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.