Digital Media Manager

Areas of Responsibilities: • Be an “expert” on all Google Ads, DV360, Amazon DSP, YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources • Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management • Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings • Ensure quality control of campaigns, implementing and adhering to a rigorous QA process • Once campaigns are live, optimize performance based on agreed-upon key performance indicators • Maintains a positive working relationship with client while clearly communicating the value of overall media and paid social efforts • Identifies and presents new opportunities and areas for growth to client to improve their media & paid social programs • Reviews all Looker reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling • Manages budgeting on a daily, weekly, monthly, and quarterly basis • Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns • Develop client presentations and present to the client when needed • Creates and executes ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc. • Serves as a mentor/coach to Coordinators • Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA • 1.5+ years of client-facing experience within media (display, video, audio) and paid social • Must have experience managing budgets upwards of $1MM/month across 3+ platforms • Hands on experience in Meta Ads Manager and one or more DSPs, including but not limited to campaign trafficking, development, execution, and optimization • Experience with ad server technology, preferably Campaign Manager 360 • Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc. We’re dedicated to helping our employees thrive at work and enjoy fulfilling lives outside of it. Why You’ll Love Working at Booyah • You believe in working for a company that invests in your growth and development.