Digital Media Manager

**This role is for one of the Weekday's clients**

Min Experience: 3 years

Location: Stanford, CA (Hybrid)

JobType: full-time

**Requirements**

**Responsibilities:**

* Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
* Develop and execute social media campaigns to promote events, new programs, and special announcements
* Coordinate with social media campaign freelancers on special projects and weekly tasks
* Upload events videos to YouTube
* Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
* Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
* Design email templates and graphics that align with brand guidelines
* Conduct A/B testing to optimize subject lines, content, and send times
* Update social and email templates, signatures, and branding to reflect the merged organization
* Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)

**Skills:**

* Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
* Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
* Familiarity with higher education, research, or technology sector communications preferred

**Education & Experience:**

* Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.

### Must-have skills

Digital media

social media

### Good-to-have skills

a/b testing