Digital Media Manager, Buying & Planning

Who We Are Who We Work With The Digital Media Buyer/Planner is responsible for the execution of paid social media and digital activations from inception to final reporting. • Work with vendors, and media outlets to negotiate placement costs, then once approved, to make the placement/buy • Leverage creative and marketing knowledge to develop new creative, landing pages, and campaign strategies for existing and new campaigns • Take ownership of campaign performance with model analysis, optimization, and testing • Provide inputs and guidance on campaign planning, including requirements for success and optimal use of digital media channels to achieve client goals • Participate in weekly calls with clients to share insights and campaign progress notes • Work with Client Strategy team to understand goals, address client needs, and communicate results and insights • Become an expert at using media platforms and analytics tools across multiple digital channels including Display, Programmatic, Social, Mobile, Video, Email, and Connected TV • Provide client specific POVs on industry trends • Prepare content, reports, and presentations for proposals and sales materials • Attend meetings with media partners and look for new client growth opportunities • Participate in new business opportunities for DX and the media team • Strong ability to multi-task in a fast-paced environment