Digital Media Manager Job at Power Marketing in Spokane

4 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.This range is provided by Power Marketing. This role is a blend of strategic leadership and hands-on execution, ensuring that our media buying efforts drive exceptional performance and meet our client goals.As a Digital Media Manager, you will lead, mentor, and develop a team of digital media buyers while directly handling paid media campaigns across digital platforms. and adjust strategies for maximum performance.Conduct A/B tests, report findings and implement improvements.Ability to successfully place and troubleshoot pixel and data issues.Analyze audience insights and data trends to refine targeting strategies.Manage media budgets to maximize KPIs while ensuring cost efficiency.Perform maintenance on digital reporting funnel including using Rivery, Looker, and Google Big Query.Ability to analyze data and create campaign insights for clients and internal teams.Provides insight on campaign management challenges and successes for the benefit of the team.Work with the Digital Director and Digital Media Buyers to develop campaigns and strategies based on client KPI’s.Interface with clients as needed or requested.Provides digital team support as needed.Align with Digital Director regarding issues, troubleshooting and resolving issues.Lead, mentor, train and develop a team of media buyers, fostering a high-performance culture.Provide ongoing training and upskilling to enhance team expertise.Set clear KPIs and performance expectations, ensuring accountability.Conduct weekly team meetings and monthly 1:1 check-ins for performance reviews.Work with Digital Director to align the team’s strategies with overall business objectives and ensure execution.Collaborate cross-functionally with creative, data, and product teams to drive cohesive campaign success.Help manage onboarding with account managers, including setting up new accounts.Assist in hiring, onboarding, and coaching new team members.Create client and campaign strategies as needed.Who You AreA dual-minded leader – equally comfortable managing media buying accounts and leading a team.A data-driven decision-maker with a strong understanding of analytics and performance metrics.A strategic thinker who can develop and implement large-scale paid media strategies.A mentor and coach who thrives in a fast-paced environment and uplifts the team.Passionate about growth marketing, paid advertising, and consumer behavior.Requirements & Qualifications6+ years of experience in paid media buying & performance marketing.3+ years of experience managing a team of media buyers or digital marketers.Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, and programmatic platforms (TheTradeDesk, Basis, etc. Candidate must know how to deal professionally, courteously and tactfully in all situations.Physical Requirements:Prolonged periods sitting at a desk and working on a computer.Ability to communicate orally. Hearing and vision within normal ranges with or without an assisted hearing device.No heavy lifting is expected, though occasional exertion of up to 25 lbs.