Digital Media Planner

digital media planner

VI Core Values:

RESPECTFUL: Do unto others as you would have them do unto you.CREATIVE: We use original ideas to solve problems.HONORABLE: We always take the high road and are willing to meet others more than halfway.DEPENDABLE: Good teammates are trustworthy and reliable.SMART: The best marketing comes from analytical minds.DRIVEN: Success isn’t accidental. We must strive for it daily.Position Summary

The Media Planner will develop best-in-class media recommendations, buy efficiencies and assist in the execution of media plans for digital, social and traditional tactics. They will set campaign objectives and KPIs, develop and manage paid media campaigns, craft strategic media and targeting recommendations, help monitor and track campaign budgets and performance, and assist in composing campaign performance reports for a designated account list. This role will work with multiple departments and is an integral part of the media department and agency. They will report to a Director, Lead or Senior member of the Media team.

Essential Duties and Responsibilities

Analyzes campaign performance on a regular basis to ensure objectives are met and provides relevant insightsBuilds and enhances vendor relationships and stays current and familiar with new marketing tacticsCollaborates with Strategy Department to develop sound media plans for relevant clientsCommunicates effectively with all departments, Strategy, Creative, Account Service, to ensure the media plans align with the client’s goals and objectivesDevelops sound, well-researched media plans and written strategic recommendations for all clients on account list, identifying the best mix of media channels to deliver the right message to the right target at the right time.Responsible for developing and negotiating exceptional and unique added valueopportunities.

Regularly meets with Strategy Department to maintain marketing objectives,strategies and tactics for a set account list

Educates clients about media tactics and current industry trends, includingtraditional, digital and social media

Ensures campaign goals and KPI’s are determined, communicated, monitored, metand proven for all digital media campaigns to show ROI

Fosters a team-oriented environmentMaintains media plans, oversees budget documents and billing process.Ensures timely placement and stewardship of client media buys.Maintains current software program skills and certifications related to theperformance of daily job functions.

Statistically analyzes results of qualitative and quantitative researchUses media ratings services, local market research and audience data to constructbuys across all mediums

Review, analyze and provide recommendations for promotional opportunities.Exceptional communication skills (both written and verbal) and openness toproviding feedback

Identifies and communicates key, macro-level insights within media reportingImplements and manages delivery and optimization of all paid media campaigns onaccount list

Meets with clients as needed to discuss results and recommendationsMeets with industry representatives to gain insight to all phases and points ofcontact in media

Oversees and approves reporting and dashboards on set account listPresents media plans and campaign reports to clients as neededWorks alongside the Strategy Department to ensure campaign initiations are clear,measurable and realistic prior to handoff

Writes and develops tactical briefsWorks regularly in Google Ads, Meta Ads, and other ad platformsEducation/Qualifications:

Bachelor's degree in marketing, advertising, communications or related field2-5 years of digital and traditional media or agency experience preferred, but notrequired (relevant internship and coursework will be considered)

Required Skills and Certifications:

Must have strong business writing and communication skillsMust have strong organizational and quantitative/analytical skillsMust have extremely strong attention to detailGreat attitude, desire to learn and ability to work in a team environmentProficiency in Microsoft Office Excel, Word and PPTExperience with Google Ads, Google Analytics, Google Looker Studio, and GoogleTag Manager and Strata (Freewheel)

Meta Ads ExperienceExperience working with programmatic media vendorsGoogle Ads Certifications preferredExperience negotiating media buys and added value preferredVI.is.an.Equal.Opportunity―Affirmative.Action.Employer¡.All.qualified.applicants.will.be.

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Benefits:

401(k)Health insuranceWork Location: In person