Digital Media Planner

Fort Lauderdale, FL... The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. The responsibilities are many, various, and not limited to those written in this document. Responsibilities • Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team • Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming • Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts • As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants • Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development • As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly • Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore) • For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys Requirements