Digital Media Planner, Ad Agency, Full-Time

A full-service marketing agency is seeking a Digital Media Planner who is an experienced team player to plan and manage digital and social media campaigns for a wide range of clients. Position Overview: As the Digital Media Planner, this role will analyze information and demographics particular to client needs working with account teams to understand overall objectives and how they relate to a client's media, web, social, and mobile presence. This position will review industry trades for new sites and innovative and creative ad units and technologies, as well as gather and analyze statistics of results of campaigns. • Programmatic Media Buying and experience using ad serving systems • Work closely with media to negotiate packages to offer the best value to clients • Manage multiple projects and clients at any given time • Present complex concepts and metrics in a user-friendly way • Display, mobile, and video advertising • Web analytics and social media analytics • Knowledge of SEM/SEO best practices • Proficient in Excel, Keynote, and PowerPoint presentation development • Bachelor's degree, concentration in advertising, marketing, communication, or business administration • Two plus years' experience in digital media About the company: This marketing agency is located in Pensacola, Florida and works with a diverse group of clients around the Gulf Coast.