June 14, 2026

Digital Media Sales Executive

The Baltimore Banner Baltimore, Maryland

Join The Banner, Baltimore's nonprofit, independent local news organization, as a Digital Media Sales Executive focused on selling integrated, multi-platform advertising and sponsorship solutions that help local businesses grow.Reporting to the Director of Advertising Sales, you'll build a book of business, develop new revenue, and guide clients through the full sales cycle from discovery to proposal to close, using audience insights, campaign performance data, and smart storytelling.What You'll Do:Prospect and win new business with a focus on delivering impactful results using high outreach volume, strong pipeline discipline, and consistent new meeting activity.Lead consultative conversations that uncover client goals, constraints, and success metrics, then translate them into tailored digital marketing solutions.Sell integrated campaigns across The Banner's advertising and sponsorship offerings (including multi-platform packages), aligning the right mix of products to client needs.Build and maintain relationships with local advertisers, agencies, and community partners, becoming a trusted resource across the market.Create and present proposals that connect strategy to outcomes, and confidently handle objections, negotiate, and close.Use HubSpot and other internal tools to track activity, forecast revenue, and manage a healthy pipeline with accuracy and transparency.Collaborate internally with colleagues across advertising, marketing, and operations to deliver strong client experiences and campaign results.Stay market-fluent on Maryland's competitive media landscape and on evolving digital marketing trends and best practices.What You'll Bring:35 years of consultative sales experience in digital media, marketing services, sponsorship, or agency sales.Demonstrated success in discovery and needs analysis, appointment setting and pipeline creation, proposal development and presentations, closing and growing accountsCRM proficiency and comfort using activity data to manage pipeline, revenue, and forecasting. If you meet the qualifications above and see yourself in the cultural elements below, we'd love to talk.Our Core ValuesDo what's right. We celebrate the uniqueness of each individual and act by curating a culture that leverages diverse perspectives as the key to fulfilling our mission. If you require accommodation due to a disability to participate in the application process, please contact [email protected] to request accommodation. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.

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