The Digital Campaign Manager, will report into the Director of Advertising Client Services, and provide sales-oriented leadership for the Advertising Client Services team. This individual will be responsible for leading the development of all Sales Proposal Development/RFP Responses ensuring that proposals are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time; in addition to managing delivery of over $31.5MM in digital advertising revenue. This individual will play a critical role in ensuring that digital advertising campaigns are successful in order to drive incremental revenue through renewal and upsell business. This role is client-facing and will develop strong relationships with advertising clients and Media Sales. Clients will include top-tier online advertisers running multi-million dollar campaigns with major brand companies. This individual will play a strategic role in growing the online advertising business by developing innovative solutions for clients, identifying revenue opportunities, and providing proactive campaign management.
Key Responsibilities
Act as Advertising Client Services Primary liaison for pre & post-sales support for Sales team and primary escalation point for Advertising Client ServicesLead development of Sales Proposal Development/RFP Responses required to meet annual revenue targets.Deliver proposals that are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time.Support complete delivery of digital ad campaigns, including campaign launch and execution, measurement/reporting, and results analysisWork with Media Sales and Ad Ops to optimize campaigns to deliver high performance and deliver reporting and analysis that is insightful and helps drive renewal and upsell business. Act as client advocate and liaison to Ad Ops team to structure and execute digital media campaigns and performance reporting.Provide marketplace insights to drive the development of new advertising products in partnership with Digital Ad Services team.Maintain professional communication with internal and external clients and act as primary escalation POC for any issuesOversee pacing and optimization to ensure each campaign is a successBuild and establishes deep external client relationships at multiple levelsBecome the authority on client’s campaign objectivesEstablish, track, and report on key performance indicators for continued account development and growthMaintain professional communication with clients regarding items needed for advertising traffickingReview pacing, recommend and implement optimizations to ensure each campaign is a successPrioritize workflow and overall digital campaign management workload to ensure all tasks are completed in a timely manner
Minimum Requirements
Bachelor’s degree5+ years sales/client service/account management experience in internet marketing/advertising or a related field3+ years experience in digital media within a publishing companyWorking knowledge and understanding of the interactive marketing and advertising ecosystem, technologies, concepts, terms, and tacticsExperience with, or exposure to, digital media campaigns, ecommerce, and/or online marketing programsDetail-oriented, but understands the larger pictureMulti-tasker – ability to seamlessly manage multiple projectsProactive, forward-thinking, creative problem solver, results-orientedSuperb organizational and project/task management skillsStrong verbal/written communication skillsExceptional client-facing and presentation skillsFor consideration, please submit your resume as a MS Word attachment to [email protected]
The Consortium
"Combining Talent with Technology"
www.consortiuminc.com
Create a free account to keep reading — and to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.