Digital Media Specialist

This is a full-time, fully remote position Are you a digital marketing guru looking for an opportunity to join an exciting team? Do you enjoy analyzing data, creating content and delivering results? In the spirit of humblebragging, here are some of our awards and accolades: Top 10 % of Inc. 5000 list of America’s fastest growing companies Best Law Firm US World News & Report - 5 consecutive years Featured in CNN, Forbes, The Wall Street Journal, Daily Journal, The Advocate If you’re looking for a job that’s boring and easy, you won’t find that here. We’re not crazy; we just believe in what we do. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting, audience retargeting and remarketing Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for ads Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends A/B testing master Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)