Digital Media Specialist

Are you a digital marketing guru looking for an opportunity to join an exciting team? Do you enjoy analyzing data, creating content and delivering results? We’re not crazy; we just believe in what we do. If you'd like to be part of a nationally recognized, collaborative and downright badass team, then we can’t wait to hear from you. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting, audience retargeting and remarketing Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for ads Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends A/B testing master Requirements Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)