Digital Media Specialist

ChappellRoberts is a creative agency located in Ybor City, known for its bold ideas and award-winning work. They are seeking a full-time Digital Media Specialist to contribute to the strategy, execution, and optimization of paid digital campaigns, requiring strong analytical skills and a data-driven mindset. Responsibilities • Contribute to the development of digital media strategies across channels including social, search, programmatic, and site direct • Build media plans that align with audience insights, platform best practices, and performance goals • Conduct media research and pull competitive data to inform strategic planning and recommendations • Collaborate with internal teams to ensure media strategy is aligned with creative direction and client goals • Execute, manage, and optimize paid digital campaigns across platforms, ensuring timely delivery and performance against KPIs • Monitor and manage campaign budgets, reconcile vendor invoices, and resolve discrepancies • Troubleshoot campaign issues, implement tests, and analyze data to identify actionable insights • Analyze performance data and develop insights to drive ongoing optimization and media strategy refinement • Prepare and deliver reporting that communicates campaign performance, trends, and strategic recommendations • Monitor campaign performance and recommend optimizations that tie back to broader strategy • Communicate regularly with clients and internal teams on campaign planning, status, performance, and strategic direction • Proactively manage tasks and projects to meet deadlines in a fast-paced environment Skills • 3–5 years of experience planning, executing, and optimizing digital media campaigns across paid social, programmatic, and search channels (agency experience preferred) • Strong understanding of media planning principles, digital marketing funnels, and audience targeting strategies • Demonstrated ability to translate client objectives into channel-specific media plans that drive measurable outcomes • Experience managing campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, and site-direct or managed service partners • Proficient in campaign management tools, and analytics platforms (e.g., GA4, Social Ad Managers, Looker Studio) • Comfortable analyzing performance data and generating actionable insights to inform strategic optimizations • Exceptional attention to detail, time management, and project ownership in a deadline-driven environment • Strong communication skills with experience in client-facing reporting, strategic discussions, and cross-functional collaboration • Resourceful, and committed to ongoing learning in a dynamic media landscape Company Overview • ChappellRoberts is a creative agency that specializes in marketing, public relations, media buying, branding and advertising services.