April 13, 2026

Digital Media Specialist- Marketing & Audience Development

WXXI Rochester, New York

POSITION: Digital Media Specialist- Marketing & Audience Development • Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns. Qualifications: • 2-5 years' experience in digital media production or content creation • Strong video editing and storytelling skills • Exp. Preferred: • Experience working in journalism or media organizations • Familiarity with podcast production • Understanding of digital audience trends Success Measures: • Growth in digital content output and campaign execution • Improved performance of social video content • Growth in YouTube views and podcast downloads • Increased engagement across digital platforms

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