Digital Media Strategist

Be part of a Digital Marketing team at the top Louisiana ad agency: • Strong company culture • Opportunity to make a direct impact to our digital team... • Environment to learn • Freedom to create your own path • Advanced technology tools and Bid Management System • First Google Partner in Louisiana • Google Premier Partner Agency (top 3% of partners worldwide) The Digital Media Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. Main Duties and Responsibilities • 20% - Digital Strategy -- across display, video, mobile and social channels – owning elements of planning and execution • Collaborates with account and digital team lead for strategy and plan development in areas such as: • Working knowledge of evaluation and buying tools (i.e. Google Adwords, The Trade Desk, Facebook, etc.) for plan development and reporting • Participates in brainstorms to kick off planning and consideration set development • Provides critical thinking and analysis to draw conclusions and construe actionable implications • Monitors trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge (digital media trends and insights) • Investigates cross-channel opportunities, considering digital channels outside of a silo • Creates and able to present media specific documents media plans, objectives and strategies decks, and other related functions • 25% - Campaign Execution • Setup campaigns across various digital media platforms, inclusive of programmatic buying technology • Traffic plan assets such as creative and required tracking tags • Ensures all tracking is setup in order to effectively monitor campaign performance and report on success of campaigns. Google Ads, The Trade Desk, NinjaCat, Doubleclick/Google Campaign Manager • Experience with website analysis tools (Google Analytics) • Strong organizational skills and attention to detail • Experience in digital media and/or digital technologies • Google & The Trade Desk certifications are a plus