Oct. 14, 2025

Digital Media Strategist

beBeePaidMedia Albany, New York

PPC Specialist Job Description We are seeking a skilled PPC specialist to join our team. As a PPC specialist, you will be responsible for meeting client goals through end-to-end paid media initiatives. This includes planning, developing, and implementing comprehensive paid media strategies to increase brand visibility and recognition, drive new user acquisition and leads via various paid search engine marketing platforms, including but not limited to: • Paid search • Remarketing • Display • Video campaigns You will also manage and optimize paid social campaigns on Facebook and LinkedIn, communicate with clients, discuss strategy, create and present monthly reports, take responsibility for all client deliverables and PPC results, spec A/B tests and landing pages, write engaging ad copy for Google, Facebook, and LinkedIn ads, perform comprehensive keyword and competitor research, spec enticing display and Facebook/LinkedIn ad creatives, analyze performance, and come up with strategies to improve campaigns and conversion rates.

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