Digital Media Strategist

The Digital Media Strategist is a member of the Accountable Digital Media Team – a group focused on the day-to-day management of digital media project initiatives, strengthening vendor and partner relationships, and expertise in digital media platforms. • Effectively negotiates and places media • Proactively reads the trades relative to new opportunities and media trends; applies conceptual and out of the box thinking towards projects and initiatives; all while adhering to client objectives Campaign Management & Optimization • Has advanced knowledge of and experience with core industry tools and platforms that lend to the planning process and management of paid digital media campaigns • Plays an active role in the day-to-day management of media plan execution while adhering to established budgets and timelines • Ensures all campaigns are properly tagged and tracked, enabling accurate measurement and reporting of key performance indicators (KPIs). Job Requirements: • Minimum of 4 years’ experience in digital media planning/buying • Digital Media Supervisor: Responsible for the management and oversight of Media Team staff, including responsibility for team time and resource management.