Oct. 21, 2025

Digital Media Strategist/Buyer

Helen & Gertrude, Inc. Rochester, New York

Planning • Work with cross-functional teams inclusive of creative, media and data, to determine optimal campaign strategies that achieve client business objectives • Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging digital ad platforms • Maintain knowledge of client's business, goals and KPIs Qualifications • 3-5 years of digital media experience a plus; experience working in a media planning or buying position in an agency setting preferred • Intermediate to advanced skills in Excel (pivot tables and advanced formulas) • Understanding of fundamental ads metrics and media math • Ability to work well within a team environment • Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations • Experience or working knowledge of digital media tools and platforms, including native social media ad platforms (MBM, Snap Ads Manager, TikTok Ads, etc.) Physical Demands & Work Environment Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Helen + Gertrude provides a competitive benefits package, including: • Competitive compensation including bonuses and profit share, when applicable • Medical, Dental, Vision, Short Term Disability, and Life Insurance • Employee Stock Option Plan • 401k matching • Flexible Vacation Policy and Flex Fridays • Access to select training

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