Digital Media Strategist (Orlando Radio)

Location: FL-Orlando-John Young The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Essential Duties and Responsibilities • Attending client needs assessment meetings with sales team to uncover client’s goals • Build strategic recommendations and proposals that align with clients’ goals • Present digital recommendations and strategies with our local market sales team to clients • Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities • Complete appropriate insertion order details for all digital campaigns that are sold • Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments • Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions’ suite of digital marketing products • Collaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts Minimum Qualifications • Results oriented individual who strategically pursues business with energy and drive • The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business • Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends • Tech-savvy with solid computer skills is a must • Must be available for occasional overnight travel as required • Valid US driver’s license and clean driving record with reliable transportation