Digital Media Strategist

Description:Overview The Digital Media Strategist develops, executes, and optimizes digital media strategies that help clients achieve their business objectives. This role combines strategic thinking, analytical decision-making, and hands-on campaign management across multiple digital channels. Key Responsibilities: Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platformsCreate and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channelsAllocate and manage budgets for various campaigns, optimizing spend to maximize ROIApply financial acumen to budgeting, projections, revenue metrics, and assist with media billingAnalyze market data to identify target audiences, ensuring campaigns are tailored to reach the right peopleMonitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forwardIdentify opportunities for innovation, experimentation, and growth within digital campaignsManage internal and external client expectations while ensuring deliverables and deadlines are metCollaborate with cross-functional teams to align media strategy with broader marketing and business goalsStay current on digital media trends, platform updates, industry developments, and best practicesContribute to a culture of continuous improvement by identifying opportunities to enhance processes and systemsQualifications: Digital media campaigns consistently achieve performance goals and deliver measurable business impactBudgets are managed effectively and optimized to maximize return on investmentCampaign recommendations are informed by data, audience insights, and industry best practicesClient and internal stakeholders have confidence in media strategy, execution, and reportingOpportunities for innovation, testing, and growth are regularly identified and implementedProjects are delivered on time, with strong attention to quality and detailClients understand the story behind campaign performance and have confidence in the recommendations providedThe Digital Media Strategist contributes positively to team culture and embodies Root+Beta’s valuesGrowth Opportunities This role offers long-term growth opportunities within the Digital Media team, including progression to Senior Digital Media Strategist and increased responsibility for strategic planning, client leadership, campaign oversight, mentoring team members, and contributing to the continued growth of Root+Beta's media offerings.