DIGITAL MEDIA STRATEGIST

We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency located in downtown Milwaukee, Wisconsin. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. The Digital Media Strategist will use analytics to create, manage and provide regular reporting on all accounts, in collaboration with the media department and account teams. Establish KPIs and other success metrics to effectively perform analysis of digital media campaigns.Promote team building and share digital best practices/learnings with other planning team members to improve their digital fluency.Collaboratively work to develop and/or analyze cross-platform media opportunities that include digital media elements.Keep informed of relevant issues affecting the advertising industry as well as the clients’ specific industries.Meet with department peers to discuss innovation and best practices to ensure coverage, cross-training and seamless efforts.Provide executive summaries, analysis and recommendations for dashboard reporting and present findings to clients and AEs.Manage client deliverables for creative, tracking and payment. )Strong quantitative and analytical skills.Ability to foster productive relationships with internal and external business partners.Strong team player with excellent interpersonal and communication skills.Detailed knowledge of the trends and technologies influencing the online advertising industry.Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.Strong project management skills.Solid understanding of Excel, Word and PowerPoint.Undergraduate degree required.