The Digital Media Strategist is a crucial position that requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. As a media strategist, you will own the day-to-day logistics in the strategy, planning, activation, and maintenance of digital media campaigns. Across display, video, mobile and social channels – owning elements of planning and execution • Collaborate with AEAs and digital team lead for strategy and plan development in areas such as: • Working knowledge of evaluation and buying tools (i.e. Google Adwords, The Trade Desk, Facebook, etc.) 25% - Campaign Execution • Setup campaigns across various digital media platforms, inclusive of programmatic buying technology • Traffic plan assets such as creative and required tracking tags • Ensures all tracking is set up in order to effectively monitor campaign performance and report on the success of campaigns. For over 40 years, as a fully integrated advertising agency, we have partnered with our clients to make local, regional & national leaders.
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