Digital Media Strategist Job at The Moran Group in New Orleans

Job Summary:The Digital Media Strategist is a key role within our team, requiring an individual who thrives in a fast-paced, detail-oriented environment. This person should be resourceful, accountable, independent, and proactive. As a media strategist, you will manage the daily logistics of digital media campaigns, including strategy, planning, activation, and maintenance. A strong attention to detail and a solid understanding of digital technology are essential.The role promotes innovation at the campaign level and involves cultivating internal and external partnerships to deliver optimal digital media opportunities for clients.This position offers a hybrid work environment, requiring presence in the Greater New Orleans or Baton Rouge areas.Main Duties and Responsibilities20% - Digital StrategyDevelop and execute strategies across display, video, mobile, and social channels in collaboration with team leads and account executives. This includes evaluating tools like Google AdWords, The Trade Desk, and Facebook, participating in brainstorming sessions, analyzing digital trends, and creating strategic documents and presentations.25% - Campaign ExecutionSet up campaigns on various platforms, ensuring proper tracking and performance monitoring.