Digital Media Strategy Subject Matter Expert (Hybrid)

We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. We are seeking a Digital Media Strategy Subject Matter Expert to play a pivotal role in pre-sales activities by shaping customized digital marketing plans and solutions that drive enrollment and brand awareness for higher education institutions. Act as the liaison between sales and service teams, ensuring smooth knowledge transfer and alignment on client expectations.Train and mentor sales teams on digital marketing best practices, helping them communicate value propositions effectively.Stay informed on emerging trends, technologies, and platform updates that impact digital marketing for education institutions.Represent the company at industry events, conferences, and client meetings as a trusted advisor on digital strategy.Contribute to marketing initiatives such as webinars, blog content, and external-facing insights that showcase EAB’s digital media expertise and support demand generation efforts. Bachelor's degree or equivalent required.4-10+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting where you have worked hands-on with major advertising platforms.Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.Strong storytelling and presentation skills that translate complex data and media plans into compelling narratives for senior audiences.Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.Excellent presentation and storytelling skills, with experience pitching media plans to executive stakeholders.Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams.Willingness to travel domestically at least 10-15%. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.