Digital Online Marketing Manager

Job Description Our client is looking for a Digital/Online Marketing Manager that would be handling the following duties and responsibilities for the company: • Responsible for overseeing all of the company's online marketing metrics and analytics activities, managing all demand generation activities for client's .com website • Responsible for forecasting and budgeting activities for the E-Store; collaborates with/Key Customers including Product Management, Sales Operations and Logistics. • Online Metrics and Analysis • Monitor, identify, and analyze key online trends and implement marketing activities based on findings • Directly manage Omniture relationship and all Genesis partner integrations, ensuring data integrity within the Omniture suite • Transform raw web analytics data into actionable insight/opportunities for business stakeholders to help drive company Store sales, overall sales of the company in the channel, and improved brand perception • Provide regular metrics and analysis to key management; actively monitor product reviews • Work with Customer Relations teams to address any larger issues identified through the program to ensure customer satisfaction; ensure email communication is tied into CLIENT store goals • Work with product management to develop creative ways to drive traffic to site and awareness of company brand for their target markets • Manage all of Client's paid and natural search activities; provide campaign performance updates to key management • Manage all Shopping Portal (PriceGrabber, NexTag, Google Shopping, Yahoo Shopping, BizRate) relationships • Ensure data feeds are accurate and being delivered in a timely manner • Work with traditional agencies on digital media purchases Qualifications • Completion of a bachelor's degree or equivalent (B.A. or B.S.