Digital Operations Specialist

Striving to serve the greater good of our communities, we ensure that our local customers are growing and thriving with our strategic marketing solutions that include original content, multi-platform audience reach, and cutting-edge attribution. The Digital Operations Specialist (DOS) is a critical element in the success of the TV Station’s digital business. Essentially serving as a ‘project manager’, this person works with internal departments, various vendor partners, and an array of marketing tools to fulfill client or TV Station deliverables on time and on budget. Here are the digital marketing products and services that are fulfilled by internal and external teams: ● Website Services: Wordpress & Shopify Website Design, Hosting, Domain, Security, Updates ● Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc. ● Put in insertion orders to kick off project tasks to be completed by internal/external fulfillment teams Onboarding: ● Take an active role in ‘onboarding’ conversations with client, fulfillment team and/or internal departments Account Management: ● Hold internal departments and/or vendor partner fulfillment team accountable for meeting client expectations ● Monitor and communicate project updates via Basecamp (project management tool) ● Serve as the communication liaison between the client or salesperson and fulfillment teams Reporting: ● Produce a client campaign report presentation monthly (mostly automated via Agency Analytics) ● Produce TV station website and mobile app analytics reports (mostly automated via GA4) ● Update the ‘Work In Progress’ (WIP) google sheet weekly and ensure everything is running as ordered Recon: ● Verify accuracy of invoices ● Assist Digital Sales Manager (DSM) in identifying upsell or improvement opportunities