Digital paid ad strategist

With rapid growth ahead, we're seeking an Advertising Tech who brings deep agency experience and expert-level, hands-on execution skills across retail media and digital advertising platforms. Execute retail media and digital advertising campaigns across Amazon, Walmart Connect, Meta, Google AdsDSP, and additional platforms.Leverage expertise in Amazon DSP, Pacvue, and Criteo to deliver highly effective, data-driven media execution.Analyze campaign data, identify insights, and implement optimizations that improve performance and ROI.Manage pacing, forecasting, budgeting, and detailed performance reporting.Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.Support the evolution of Vertical Rail's retail media practice by contributing to process improvements and new execution methodologies.What You Bring Agency experience required—minimum 5+ years in retail media, performance marketing, or digital advertising execution.Hands-on experience with Amazon Advertising, Amazon DSP, Pacvue, Criteo, Walmart Connect, Meta Ads Manager, and Google AdsStrong analytical skills and the ability to turn insights into meaningful optimizations.A performance-driven mindset with clean workflow, accuracy, and attention to detail.Excellent communication skills and comfort collaborating cross-functionally.Highly organized, proactive, and energized by a fast-paced environment.Work Style Vertical Rail is built on high-performance execution, collaboration, and a culture that balances ambition with flexibility. Marketing and Sales