The ideal candidate can commit to working a minimum of 25 hours a week, and will lead the planning and implementation of digital media campaigns across multiple advertising platforms including... Google Ads, Facebook, Instagram, LinkedIN, and Bing. Skills: • Advanced knowledge of PPC search & Social Media • Advanced knowledge of developing & managing ad campaigns on the Google Ads, Bing, Facebook & LinkedIN platforms • Campaigns Optimization to get best ROI (optimization of keywords, ads, bids, and other settings) • Ability to reduce Cost-Per-Click • Ad Optimization • In-Depth Keyword analysis/ability to identify effective keywords • Negative Keywords Insertion at Ad Groups & Campaign Level • Daily Monitoring & Tracking (Conversion Tracking, Analytics etc..) • Apply all best practices to achieve the highest conversion ratio • Support through email, phone, and instant messenger • Ability to lead paid advertising strategy discussions with clients on weekly calls • Command of the English language (written & verbal) • Applicants should be prepared to provide references upon requests as well as results from successful campaigns Work Environment: The Advertising Specialist role is a 1099 contractor position that pays an hourly rate based on experience. While this is a part-time position, there are advancement opportunities (based on performance and position availability), to a full-time, salaried position with benefits.
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