Digital Paid Media Account Manager

Posted Thursday, July 2, 2026 at 4:00 AMUSA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. You will collaborate across teams, adjust strategy as needed, and keep programs responsive to client priorities.Detailed Job Responsibilities:Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.Translate client objectives into media strategies and campaign implementation plans.Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.Advise clients on near‑term and upcoming strategies to improve performance and results.Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.Key Skillset Requirements:Ability to quickly master business processes, marketing and technology concepts.Mastery of key technologies and systems to review and advise on digital marketing campaigns.Advanced capabilities to effectively understand and speak toward digital advertising campaigns – Search, Display, Marketing Management Systems, traditional marketing endeavors etc.Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle.Experience with digital marketing publishing systems and related workflows.Excellent verbal and written communication skills.Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business.Proven track record in relationship building and account management.Works efficiently and continuously improves processes and workflows.Moderate Excel and PowerPoint skills required.Marketing Concepts & Digital Marketing Acumen: pay‑per‑click, programmatic display, social, email marketing, and tracking concepts (Analytics (GA4), Leads, etc).Customer Focused.Proactive, creative, and analytical thinking.Business Process & Technology Acumen.Conflict Management.Flexible With Change Management.Proven Success in implementing ideas in a fast‑paced environment.About You:Bachelor's degree in general business,…