Our dedicated associates help the company achieve its mission to put the world on vacation. Reporting to the Manager, Digital Paid Media, there will be close partnership with our digital marketing agency and social channels as well as teams such as campaign management, brand / creative and analytics. How You'll Shine: Paid Digital Media Execution & Optimization Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic and paid social in order to meet business KPIs Build, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on changing business needs/objectives Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. Knowledge of digital media technologies including ad servers, DSPs, and tag management Experience with website analytics tools (e.g. – Google Analytics, Omniture) 2-5+ years of experience of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management. #BCD How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.
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