Responsibilities • Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients • Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, Linked In, and Meta • Manage various campaign elements such as ad copy creation, bid management, and budget allocation • Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels • Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement • Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations • Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages • Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities Requirements • Experience: 4-6 years of demonstrable experience in paid search • Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads • Experience with other relevant digital advertising platforms (Linked In & Meta) is a plus • Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic • SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush) • Certifications: Google Ads Certified and Google Analytics Certified are required • Experience working with Google Search Console and Google Tag Manager is also required • Education:
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