The Digital Paid Media Specialist is responsible for implementing marketing campaigns in digital mediums by establishing objectives, reporting, and media plans. • Optimize campaigns to meet the needs and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.). • Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team. • Partner with the in-house creative team to generate creative assets as needed for digital campaigns. • Experience and knowledge of online/digital marketing.
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