Digital Paid Media Specialist

Reporting to the Manager, Digital Paid Media, there will be close partnership with our digital marketing agency and social channels as well as teams such as campaign management, brand / creative and analytics. Paid Digital Media Execution & Optimization • Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic and paid social in order to meet business KPIs • Build, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video • Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution • Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on changing business needs/objectives • Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. • Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs • Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure • Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements • Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs • Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance • Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards • Knowledge of digital media technologies including ad servers, DSPs, and tag management • Experience with website analytics tools (e.g. - Google Analytics, Omniture) • 2-5+ years of experience of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management. Where Memories Start with You