Digital Paid Media Specialist

Digital Paid Media Specialist | Growth Opportunity to Digital Paid Media Manager

Company: Fullsphere Digital
Location: Reno, NV (Hybrid)
Job Type: 1099 Independent Contractor with Opportunity to Transition to Full-Time W-2
Compensation: $25–$45 per hour, depending on experience
Experience Required: 3+ years

About Fullsphere Digital

Fullsphere Digital is a growing, full-service digital marketing agency headquartered in Reno, Nevada. We specialize in social media marketing, professional photo and video production, website design and development, search engine optimization (SEO), paid advertising, and comprehensive digital marketing strategies.

We work with a diverse portfolio of clients across hospitality, restaurants, ecommerce, professional services, fitness, entertainment, and other industries.

As our agency continues to expand, we're looking for an experienced, results-driven Paid Media Specialist who is ready to take ownership of our paid advertising services and grow into a leadership position.

About the Opportunity

We're looking for more than someone who knows how to run ads.

We need an experienced digital advertising professional who understands the entire paid media ecosystem, from campaign strategy and execution to advanced conversion tracking, attribution, optimization, and reporting.

This position will initially begin as a 1099 independent contractor opportunity, with the intention of transitioning into a full-time W-2 Paid Media Manager role as our client portfolio and advertising department continue to grow.

The ideal candidate is highly analytical, technically proficient, proactive, and comfortable independently managing multiple advertising accounts across different industries.

You'll have the opportunity to help shape the future of Fullsphere Digital's paid media department, develop scalable processes, and eventually take on additional leadership responsibilities.

Key ResponsibilitiesPaid Media Strategy & Campaign Management

Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, TikTok, and LinkedIn.Manage Google Search, Display, Shopping, Performance Max, and YouTube advertising campaigns.Develop advertising strategies tailored to individual client goals, budgets, industries, and target audiences.Conduct keyword research, competitive analysis, audience research, and campaign planning.Manage advertising budgets and optimize campaigns to improve return on ad spend (ROAS), cost per acquisition (CPA), cost per lead (CPL), and overall profitability.Implement ongoing A/B testing of ad creative, messaging, audiences, placements, and bidding strategies.Identify underperforming campaigns and proactively implement improvements.Manage multiple client advertising accounts simultaneously while maintaining organization, accuracy, and accountability.Collaborate with our internal creative team to develop high-performing advertising content.Provide strategic recommendations for landing page improvements and conversion rate optimization.Conversion Tracking, Analytics & Technical Implementation

Advanced technical tracking experience is a critical requirement for this position.

Candidates must be capable of independently implementing, configuring, troubleshooting, and maintaining conversion tracking systems across multiple websites and advertising platforms.

Responsibilities include:

Google Tag Manager (GTM) implementation and managementGoogle Analytics 4 (GA4) configuration and event trackingGoogle Ads conversion tracking and enhanced conversionsMeta Pixel installation, configuration, and troubleshootingMeta Conversions API (CAPI) implementationWebsite form submission and lead conversion trackingPhone call and click-to-call conversion trackingCross-domain conversion trackingShopify ecommerce tracking and purchase attributionGoogle Merchant Center setup and product feed managementGoogle Consent Mode v2 and cookie consent integrationsCustom event creation and conversion goal configurationLooker Studio dashboard development and reportingTroubleshooting tracking discrepancies between advertising platforms and analytics toolsEnsuring accurate, reliable, and privacy-conscious conversion measurementThe successful candidate should be able to independently establish tracking infrastructure for new client accounts and diagnose technical issues without extensive oversight.

Campaign Performance & Reporting

Continuously monitor advertising performance and make data-driven optimizations.Prepare comprehensive monthly performance reports for assigned client accounts.Analyze key performance indicators, including ROAS, CPA, CPL, CTR, conversion rates, and revenue attribution.Translate complex advertising data into clear, actionable insights.Identify opportunities to improve campaign efficiency, increase conversions, and scale successful campaigns.Recommend advertising budget adjustments based on performance and business objectives.Participate in occasional client meetings to review campaign performance and discuss strategy.Maintain clear documentation of campaign changes, tracking configurations, and account performance.Department Growth & Leadership

As Fullsphere Digital's paid media services expand, this position is expected to develop into a Paid Media Manager role.

Growth opportunities may include:

Leading the strategy and execution of the agency's paid advertising department.Developing standardized campaign setup, optimization, and reporting processes.Establishing advertising performance benchmarks and quality control procedures.Helping onboard new paid advertising clients.Supporting the development of paid media proposals, budgets, and service recommendations.Identifying opportunities to expand advertising services within existing client accounts.Training, mentoring, and eventually overseeing additional paid media team members as the department grows.Collaborating with agency leadership to develop scalable, profitable paid advertising services.Required Qualifications

Minimum of 3 years of professional, hands-on paid digital advertising experience.Current Google Ads certifications.Demonstrated expertise in Google Ads and Meta Ads Manager.Strong knowledge of Google Search, Display, Shopping, Performance Max, and Meta advertising campaigns.Advanced experience with Google Tag Manager and Google Analytics 4.Proven experience implementing Google Ads conversion tracking, Meta Pixel, and Conversions API.Strong understanding of conversion attribution, tracking accuracy, and analytics troubleshooting.Experience independently managing multiple advertising accounts and budgets.Demonstrated success improving advertising performance and generating measurable business results.Strong analytical skills and the ability to interpret advertising performance data.Excellent organizational, time management, and communication skills.Ability to independently manage projects, meet deadlines, and proactively solve problems.Comfortable collaborating with internal teams and occasionally communicating directly with clients.Preferred Qualifications

Previous experience working for or with a digital marketing agency.Meta Certified Media Buying Professional certification.Experience managing advertising campaigns across YouTube, TikTok, and LinkedIn.Experience with Shopify, ecommerce conversion tracking, and Google Merchant Center.Experience with Google Consent Mode v2 and cookie consent management.Experience with Looker Studio reporting dashboards.Knowledge of landing page optimization and conversion rate optimization (CRO).Experience with lead generation campaigns for local businesses and professional service providers.Experience managing advertising campaigns across multiple industries.Experience developing advertising processes, workflows, or standard operating procedures.Previous leadership or team management experience.Familiarity with CRM integrations, offline conversion tracking, and lead quality attribution.Who We're Looking For

We're looking for someone who takes pride in their work, understands the technical side of digital advertising, and is genuinely invested in generating results for clients.

The ideal candidate:

Is proactive, self-motivated, and takes ownership of campaign performance.Understands that successful advertising is measured by leads, conversions, revenue, and return on investment—not just impressions and clicks.Can independently troubleshoot complex tracking and campaign issues.Is highly organized and comfortable managing multiple accounts simultaneously.Has strong attention to detail and a commitment to accurate reporting.Communicates clearly and professionally.Stays current with advertising platform updates, emerging technologies, and industry best practices.Is comfortable working in a fast-paced, growing agency environment.Has an entrepreneurial mindset and is excited about helping build and eventually lead a paid media department.Compensation & Growth Opportunity

Starting Compensation: $35–$50 per hour, depending on experience, certifications, and technical qualifications.

Initial Employment Structure: 1099 Independent Contractor

Work Arrangement: Hybrid – Reno, Nevada

This position will initially operate on a contract basis, with the opportunity to transition into a full-time W-2 Paid Media Manager position as the department expands and business needs support the transition.

Upon transitioning to full-time employment, the position is expected to offer:

Competitive annual salary based on experience and responsibilitiesPaid time off and company holidaysHealth insurance contribution401(k) retirement plan with employer contributionProfessional development and leadership opportunitiesOpportunity to build and lead a growing paid media departmentLong-term career advancement within Fullsphere DigitalThe timeline and terms of any full-time transition will depend on business growth, performance, and mutual agreement.

How to Apply

To be considered for this position, please submit:

Your current resume outlining relevant paid advertising experience.Current Google Ads certifications and any additional relevant certifications.A brief overview of the advertising platforms you have managed.Examples of successful advertising campaigns, including budgets, objectives, and measurable results.A description of your hands-on experience implementing Google Tag Manager, GA4, Google Ads conversion tracking, and Meta Pixel/CAPI.Your hourly rate expectations and availability.Qualified applicants may be asked to complete a brief technical assessment to demonstrate campaign management and conversion tracking expertise.

Join Fullsphere Digital

This is an opportunity to become an important part of a growing digital marketing agency and help build a scalable, results-driven paid advertising department.

If you're an experienced paid media professional who combines technical expertise, strategic thinking, and a passion for measurable results, we'd love to hear from you.

Pay: $25.00 - $45.00 per hour

Expected hours: 15.0 – 25.0 per week

Work Location: Hybrid remote in Reno, NV 89502