Digital Paid-Media/Advertising/PPC Manager

Digital Paid-Media Manager Bang Clothes Corp is seeking a skilled Digital Paid-Media Manager and Specialist to manage, track, and optimize our digital advertising and PPC media channels. This position works closely with the head of Marketing/Operations & Founder of the brand to achieve growth goals for the brand. Responsibilities: • Lead, develop, and optimize a diversified paid-media channel strategy • Execute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms • Analyze campaign performance and evaluate and interpret performance related KPIs for optimization • Prepare clear reports with accurate insights and actionable next steps • Analyze and recommend new creative & copy supported by qualitative and quantitative metrics • Continuous monitoring, tracking, and ensuring of the quality control of campaigns Qualifications: • 2-5 years' experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns or DTC brands • Solid knowledge of FB/IG Ads/Business Manager & Google Ads, Google Analytics, TikTok and other ad platforms • Complete understanding of key performance indicators to strategically measure and track program success • Understanding of marketing funnels and attribution analysis • Experience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager Requirements: • BS or BA degree, Marketing, E-commerce, Computer Science, or Business-related fields • Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail • Highly organized with strong analytical and MS Excel skills • Fluency in English, bilingual Spanish a plus