Digital PR Executive

The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach.About the RoleWe’re looking for a proactive, highly organized Digital PR Executive with proven experience in earned media outreach and a deep understanding of the US media landscape . This is a varied, fast-paced role suited to a natural storyteller who can take full ownership of the Digital PR process, from ideation and data interpretation to coverage tracking and reporting. You will be comfortable working across multiple clients and sectors simultaneously (including sports, iGaming, and lifestyle), maintaining a calm, effective approach while delivering high-impact campaigns in a fast-moving environment.Key Responsibilities Deliver end-to-end Digital PR campaigns across a range of tactics, including data-led studies, reactive PR, newsjacking, and always-on outreachBuild and maintain high-quality, targeted media lists using tools such as Muck Rack, Roxhill, or similar platformsResearch trends, breaking news, and cultural moments to identify timely, relevant story anglesWrite persuasive, personalized pitch emails tailored to individual journalists and publicationsCreate and shape content that supports campaigns, including press materials, reactive commentary, and data-driven narrativesSource, analyze, and interpret data, turning insights into stories that resonate with journalists and audiencesTrack campaign performance, success rates, and live coverage, providing clear reporting and learningsRe-angle and adapt stories for different media hooks, verticals, and outletsCollaborate with link building teams when required, including supporting off-page SEO activity such as link building and publisher managementRole Requirements2:1 Bachelor’s Degree or location equivalent from an internationally-recognised university1 yr experience in Digital PR related role in an AgencyA solid understanding of Digital PR, and various tactics to earn media coverageExperience using media databases like Roxhill, MuckrackComfortable working across multiple campaigns at once using a variety of PR tacticsExperience and understanding of the US market & news cycleProven successful earned media coverage for clients in the U.S.Interest in US Sports/iGamingSkills in sourcing link placement and managing publishersExperience with guest post outreachNegotiation with publishers for link placementFamiliar with SEO principles (on-page, off-page, backlink strategy) to ensure effective link placements.About YouThrive in a dynamic, remote environment.High competency in Excel, Word and PowerPoint.Take initiative.Problem-solving attitude.Willingness to learn.Strong English communication skills, written and verbal.#J-18808-Ljbffr

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