• Oversee the execution, management, and optimization of programmatic media plans across various platforms and channels in line with client objectives. • Build and evolve relationships as the primary point of contact with media partners and internal teams. • Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance. • Proficient in using programmatic platforms and tools, including DSPs, DMPs, ad verification tools, attribution models, and tagging systems. • Ability to communicate complex data in a clear and concise manner.
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