Digital Sales and Marketing Specialist

ResponsibilitiesSales-Driven Digital Strategy:Develop and execute digital marketing strategies with a strong focus on lead generation and conversion.Collaborate with internal teams to align digital sales efforts with company growth objectives.Identify and target new online market segments to expand customer base.Content Creation for Sales:Partner with fellow marketing team members to produce and tailor engaging digital content for social media, website, blogs, and email campaigns, all with a strong focus on driving sales conversions.Ensure content aligns with MyFloraDNAs brand voice and effectively resonates with potential customers in the cannabis and biotech industries.Digital Marketing and Analytics:Manage digital advertising campaigns, including SEO, SEM, and social media, with a focus on achieving specific sales outcomes.Track, analyze, and report on campaign performance metrics to optimize strategies and maximize ROI.Brand and Product Promotion:Maintain brand consistency and ensure marketing materials are crafted to support sales objectives.Keep current with industry trends and competitor activities to refine digital sales strategies.Customer Engagement and Outreach:Support customer engagement efforts to nurture leads, including the development of customer-oriented content and emails.Build relationships with influencers, industry stakeholders, and partners to enhance MyFloraDNAs market presence.Event Support:Assist in planning and executing virtual events, webinars, and conferences aimed at lead generation and customer engagement.Identify sponsorship and collaboration opportunities to boost brand visibility and generate sales leads.QualificationsProven experience in digital marketing with a sales focus, ideally in the biotech or cannabis industry.Strong understanding of digital marketing trends, tools, and platforms with a focus on lead generation.Excellent communication, writing, and interpersonal skills.Self-motivated with effective time management and organizational skills.Creative mindset with an eye for detail and a drive to meet sales targets.RequirementsBachelors degree (or current student) in Marketing, Communications, Business, or a related field.Experience in digital sales or marketing in the cannabis or biotech sector is a plus.Proficiency in digital marketing and analytics tools. recblid pur55dgmw0nx2sv8f0y6d02kjzetr4 Not Specified